Promotion
Let’s face it, there are two continents every serious bartender wants to work in: London and New York. Which is where Auchentoshan Lowland Single Malt Scotch Whisky comes in. Like the fairy godmother you never thought existed its annual competition waves its wand and makes the magic happen.
That’s right. If you’ve always dreamed of working behind one of the best bars in London or New York here’s your chance. Auchentoshan Switch is back for a third year and once again, one bartender from north America and one from Europe will get to make an all-expenses paid, opportunity of a lifetime ‘Switch’ working in Mr Fogg’s in London or Employee’s Only in New York bar for two, yes two whole weeks. 
The competition is open to all bartenders in the UK and Europe as well as the US and Canada. Last year Aidan Bowie (pictured above) from Blythswood Square Hotel in Glasgow worked behind the stick at Dead Rabbit Grocery & Grog in New York, while Michael Webster from Bar Isabel in Toronto headed to London to work with Marian Beke and the team at Night Jar.
“Auchentoshan Switch has grown from strength to strength over
the past three years and we are delighted with the huge number
of entries it receives each year, as well as the fabulously
inventive cocktails that are made,” says Rhona Fyfe, brand
manager for Auchentoshan. “This year we are hoping to create a bigger better competition than previously and we’re excited to
bring this once in a lifetime experience to our supportive
bartending community once again.”
Who’s up for the ‘Switch’?
Interested? Of course you are! To enter simply create an original cocktail using Auchentoshan Three Wood as the base, take a
photo (make it look good, presentation always helps), upload it (you’ve got until 19th August to do this but don’t leave it to the
last minute, who needs the stress?), and cross your fingers.
Then its down to the judges to do the hard work. They’ll cast
their beady eyes over the entries to select the lucky bartenders
to go through to the regional heats in their respective countries. Successful candidates will be notified by 28th August and
regional competitions will take place from 8th September to
8th October 2014. Each region will have an overall winner who
will then come together at the Grand Final for the big shake-off
on 30th October.
Taking place in London, it will see bartenders from Europe and the US each vying for the chance to make the ‘Switch’. It goes without saying that everyone who’s made it through to this stage will be pretty damned fab but as is the way with competitions, there will
be one overall winner from each category – one from Europe and one from the US. The prize? The amazing opportunity to Switch continents for two whole weeks in June 2015. Get your game
face on now. Upload your entries here.
Good luck! __________________________________________________________________________
About Auchentoshan Three Wood
Award-winning Auchentoshan Three Wood is distilled not once, not
twice but three times to produce an immensely smooth spirit.
Three is also the magic number for the number of different types of
casks the spirit is left to mature in. First it sits in North American Bourbon casks, then in Spanish Oloroso Sherry casks and finally in
Pedro Ximenez Sherry casks, a wood famed for drama and darkness.
This triple cask maturation produces a rich whisky with deep toffee
and sherry oak influences, a touch of hazelnut with hints of cinnamon and lemon and a butterscotch sweetness that adds to the overall
complexity.
The Auchentoshan Distillery has plenty of experience in triple distilled whisky – it’s been producing it since the distillery was established in 1823. Located in the Lowland region of Scotland, on the outskirts of Glasgow, it’s the city’s only distillery.
