The Cocktail Lovers Magazine Issue 49



Moe Aljaff and Juliette Laroui preview Schmuck. in New York

ByThe Cocktail Lovers


Other than Manchester, London and Birmingham* in the UK, do you want to know where all the cool kids are heading in the next few months? Two words, one city: New York. 

The opening of Shingo Gokan and Steve Schneider’s Sip & Guzzle is a big reason, the other is the eight-week Schmuck. event at Back Bar. Actually, skip that. More than an event, it’s a happening. It’s Moe Aljaff’s and Juliette Laroui’s opportunity to preview what’s in store at their first, highly-anticipated, permanent New York bar, opening later this year.

Juliette and Moe

“We’re setting this up to tease what’s to come,” says Moe, a few hours before the duo’s first shift. First, he whets our appetite by describing how he and Juliette will be adding their personal stamp to the venue which is located in a concealed space hidden behind a wooden door behind the main bar at Hotel Eventi: “The artwork will include the actual floorpan and some photos of our new place,” he begins. “We’re also going to include some images of how the bar looks right now,” he adds. “We also have a collection of street photography that we’ve done around New York – it’s our visual love letter to why we fell for this city.”

And the drinks? “We feel that recently we’ve broken through some new ways of approaching the way we make cocktails and we’ve been cooking up something that we can’t wait to serve people!” he teases. In other words, you’ll have to go the bar and find out for yourself.

Moe and Juliette will be bringing the Schmuck. energy and those drinks (some pictured above) to Back Bar, every Thursday and Friday evening for the next eight weeks – starting tonight. They’re headlining the winter season of the Back Bar’s Visiting Bar Luminary Series, which features one-night cameo appearances from Meaghan Dorman (7th February) and the legendary Dale DeGroff (27th February).

To find out more and to make reservations, visit and check 

*Top three cities on the Top50 Bars list

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The Cocktail Lovers

The Cocktail Lovers are Mr G and Ms S, a man and a woman who share a passion for cocktails. (We also happen to be married, so we’re cocktail lovers in more ways than one…)


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The Cocktail Lovers Magazine Issue 49
The Cocktail Lovers Magazine Issue 48
The Cocktail Lovers Magazine Issue 47
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The Cocktail Lovers Magazine Issue 49
The Cocktail Lovers Magazine Issue 49

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