There are gins and there is Seventy One: unapologetically grown-up, undeniably glamorous and unconventionally and deliciously golden. From the outset this supermodel of a gin was created to stand out from the rest – not just in the design of the perfume-like bottle but from the unique character of the contents within. In short, it’s a thing of beauty created by photographer Mert Alas, a man with an eye for detail, a discerning palate and a passion for the very best.
He’s also a man who appreciates the power of mixing in good company. Not just in terms of the fabulous faces that he’s photographed – think the likes of Madonna, Rihanna, Lady Gaga, Jennifer Lopez and many more, but when it comes to showcasing his gin. A fact that was demonstrated at the recent launch of Seventy One Gin in New York.
The two nights of fabulousness took in signature Golden Martinis presented in fine style by one of the world’s top ‘tenders, the always congenial Simone Caporale at Takuma Watanabe’s Martiny’s. In attendance New York’s tastemakers of the cocktail kind from bars such as Angel’s Share, Shinjis and Double Chicken Please as well as specially invited press. The next day saw the beautiful people gather at a surprise ‘happening’ in the iconic lobby at the Mercer Hotel. On the menu, free-flowing Golden Martinis with fab tunes spun by Skin.
