Cast your mind back 10 years, where were you on your cocktail journey? We know exactly where we were. We’d made the leap from occasionally blogging about the great London bars we were visiting to putting our thoughts and passions into producing a lifestyle magazine that captured the spirit of this brave new cocktail world.
It was our place to share what we knew instinctively was an exciting time in cocktail history; a time when bartenders were innovating, brand owners were inspiring and it would only be a matter of time before people would begin to sit up and take notice.
When we launched in 2011, cocktails barely got a look in consumer magazines. At least not in the UK. These days you’re hard pushed to find a publication – fashion, health and fitness, interior or otherwise – that doesn’t feature a cocktail recipe, wax lyrical about a new gin, highlight yet another stylish drinks trolley or talk about how Bond likes his Martinis. Oh yes, in the past decade cocktails and the culture around them has become very much part of the norm. Put it this way, when cocktail shakers and the ingredients needed to make yourself a little livener at home became available in your local supermarket, you knew things had started to change.
For our 10-year anniversary we’ve looked back at 10 key themes in the world of drinks, some we’ve dedicated entire issues to – women in the drinks industry, sustainability, wellness, colour etc; others that we believe have been pivotal in driving the industry forward – bartender-owned bars, the rise of the low- and no- market, and one category that shows no signs of abating, gin.
But it’s not all retrospective, we also look ahead. And the good news is, the future is looking very bright indeed. We hope you enjoy the read.
The 10th anniversary issue of The Cocktail Lovers magazine is available now in print and on digital
All backs issues of The Cocktail Lovers magazine are available online
Limited numbers of back issues also available in print – contact us for details