The Cocktail Lovers Magazine Issue 48



The Essence of Cuba from Havana Club: your chance to taste the new range and join us for a unique conversation

ByThe Cocktail Lovers


What are you doing between 7.30 and 9.00 pm (GMT) on Tuesday 24th November? Make some space in your diary pretty sharpish as we’re looking for cocktail lovers, especially of the quality rum cocktail persuasion, to join us for a unique Twitter Tasting.

It may be winter outside but this evening is designed to transport you to sunny climes courtesy of Havana Club and The Bitter Truth who have joined forces to create The Essence of Cuba. And as far we’re concerned, their mission has very much been accomplished. The small but mighty bottles are made up of four flavourings: Coffee, Honey, Island Fruit and Aromatic Leaf and each expression has been crafted using traditional and modern techniques to enhance the natural flavours and aromas of Havana Club Añejo 7 Años.

The Essence Of CubaJust three dashes of the one of the essences added to 40ml of Havana Club Añejo 7 Años and ice, creates a drink that is as complex in flavour as it is simple to make. Better still, the range opens up all sorts of exotic and original ways to experiment with Havana Club Añejo 7 Años in any type of cocktail.

“Havana Club Añejo 7 Años is blessed with a wide variety of characteristic flavours ranging from honey to cocoa, sweet tobacco to lush tropical fruits,” explains Stephan Berg of The Bitter Truth, “so we crafted a range of natural intensifiers that harmoniously bring out the dominant single aromas found in this legendary rum in simple signature serves.” The Bitter Truth co-founder Alexander Hauck adds; “As cocktail culture continues to thrive around the world The Essence of Cuba provides a great new opportunity for bartenders and Havana Club Añejo 7 Años fans to enjoy experimenting with The Essence of Cuba and make their experience of Havana Club Añejo 7 Años even more special.”

The Twitter tasting and how you can get involved

The Twitter tasting will take place from 7.30 to 9.00pm (GMT) on Tuesday 24th November. We’ll be hosting the get-together and Meimi Sanchez, Havana Club Global Ambassador, will be taking over the Havana Twitter handle (@_HavanaClub) to guide us through each of the essences and some new serves, as well as answering questions. There will be special guests too, including Alastair Burgess from Happiness Forgets and Sly Augustin from Trailer Happiness, along with a host of drinks writers and bloggers.

Fancy joining us? We have two kits which include The Essence of Cuba range and a bottle of Havana Club Añejo 7 Años for a couple of Twitter-using rum fans. To be in with a chance of winning, simply send us your name, country of residence and Twitter handle, with the subject line ‘The Essence of Cuba’. Send your entry to us here.

It promises to be a fun and informative 90 minutes, so even if you don’t get your hands on one of the kits, please still join us to hear what the experts have to say about The Essence of Cuba and join in the Twitter conversation. Use the twitter handle @_HavanaClub with the hashtag #HavanaClubTT.

Closing date for entries Thursday 19th November. Winners must be over 18 years of age, resident in Europe and be available from 7,30 to 9.00pm (GMT) on Tuesday 24th November to take part in the twitter tasting.

The Essence of Cuba range is currently available in 24 countries including Cuba, France, Germany, Greece, Spain and UK in 20ml and 200ml formats.

The Cocktail Lovers

The Cocktail Lovers

The Cocktail Lovers are Mr G and Ms S, a man and a woman who share a passion for cocktails. (We also happen to be married, so we’re cocktail lovers in more ways than one…)


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The Cocktail Lovers Magazine Issue 48
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The Cocktail Lovers Magazine Issue 48
The Cocktail Lovers Magazine Issue 48

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