You’ve got to feel sorry for wheat intolerant folk. Not for them that ‘When Harry Met Sally’ moment that comes from teeth sinking into really good quality, fresh-from-the-oven artisan bread. They probably don’t get too excited about the prospect of wheat-based vodka either. Shame.
For the rest of us though there’s the Grey Goose Boulangerie François. Imagine it: a bakery so chic, so Parisian it’s practically wearing a beret. Using the same Picardie winter wheat which goes into making Grey Goose vodka the pop-up boulangerie will be serving delicious ‘pain’ (that’s bread with a French accent), made into épi de ble circular and traditional straight baguettes.
Slather on jam – flavoured with La Poire (pear), Le Citron (lemon), and Le Citron (orange) Grey Goose vodka of course and you’ve got the perfect excuse for breaking that diet. Not convinced? Here’s the clincher: the bread and confiture (aka jam) is free but donations, however small are welcome. All proceeds go to Elton John AIDS Foundation in honour of World AIDS Day on 1st December.
Grey Goose Boulangerie François is open 9am-6pm, 28th-30th November. 136 Shaftesbury Avenue, London W1.