Lockdown walls deserve some love. And if you’re a cocktail lover, the stunners below from a project entitled A Shot In Time are just the ticket. Beautifully captured by one of our favourite drinks photographers Addie Chinn, the five limited-edition prints represent the key emotions that people associate with hospitality: ‘togetherness’, ‘happiness’, ‘resilience’, ‘shenanigans’, and ‘family’.
But they’re more than creative interpretations of perceptions of a hard hit industry, they’ve been shot with the sole intention of supporting those working, or rather not working, within it.
Need to know: The UK hospitality industry has lost over £53 billion since April 2020, due to the pandemic*
Each A3 print costs £50 (bargain!) and every penny of all sales goes to The Drinks Trust. So you get a fab print and fuzzy feels while your payment goes towards providing vital assistance to those in the hospitality industry who need social, medical and financial help. What’s not to like?
Buy yours here – be quick though, we’ve just looked they’re selling fast. However, if you have extra spennies available, head over to The Whisky Auction website on 31st January at 4pm when super star DJ Fatboy Slim will be auctioning an exclusive set of personally captioned prints. Bids start at £500 but if you’re able to do better than that, now is the time to splash the cash.
Need to know: The goal is to secure £10,000 in total funding to provide essentials for 40 people with an emergency grant of £250 to help them survive another day
This is the first in a series of money-raising initiatives devised by Our Future Proof, a collective of drinks industry professionals who have got together to raise vital funds for the industry they love. Find out more at Instagram.com/ourfutureproof.
*Data from CGA & UK Hospitality