Didn’t make it it Tales of the Cocktail this year? Nope, neither did we. Mind you, we’re seeking solace in the fact that we’ve had a preview of the fab new Bacardí Untameable film series ahead of our industry friends currently having fun, I mean, working in New Orleans.
They’ll have to wait until later this evening before the
unveiling of the powerful short featuring bartender
extraordinaire Steve Schneider. Probably one of the most
dedicated, passionate and hard-working bartenders we’ve come across, Schneider shares his inspiring story about how he came to bar tending following a near-death experience after graduating
top of his class in military school.
In keeping with the Bacardí Untameable theme, it’s a powerful tale, beautifully filmed, expressed from the heart and shows how triumph can come out of adversity. Watch it here before it’s unveiled to the people at Tales later today.